The icon Blog

Whether you're rearranging your living room for the hundredth time or shifting between student house shares, one thing’s for sure: your space needs to relect you

Whether you're living light in a rental, road-tripping full-time in a van, or working remotely from wherever, portable seating is an essential.

After 20 years, we’re putting everything under one roof: icon.

No sofa? No problem. Discover why Love Island UK's Maura Higgins chose icon’s Natalia Armchairs, the stylish bean bag chairs that are redefining modern living rooms.

Explore Comfort Made for Outdoor Lounging - New for 2025

Your Ultimate Guide to Comfort-First, Design-Led Living

icon’s comfy bean bag collection is a must-have for any comfort seeker. Today we’re shining the spotlight on a newer fabric addition, Chenille, and a firm favourite, Velvet. Super Soft Chenille New for 2024, this soft fabric is perfect for...

Cosy Season is in full swing and what says 'cosy' better than icon's fluffy faux fur & fleece bean bags!

Because every little one deserves a seat that’s as fun, comfy, and full of personality as they are